Overview
ath Power is a full service marketing research firm providing demand-side research to banking and financial institutions. We deliver actionable data and recommendations based on the most current qualitative and quantitative analysis methods.
Based in Boston and Washington, DC, ath Power Consulting has been named one of Inc. Magazine's "500 Fastest Growing Companies" for three years running – becoming one of only 31 American companies to do so.
ath Power is regarded as a true leader in financial services marketing research, mystery shopping, employee development, and strategic planning. Our company knows and understands the financial-services customer, as well as the financial-services marketplace.
Customer experience research initiatives can range from discrete survey programs, to large, ongoing shop study initiatives. For example, ath Power has successfully managed programs such as a directed, four-month study of 70,000 sales and service mystery shops, as well as ongoing, tracking programs which produce 3,000 shops per month and require weekly high-level analyses.
Additionally, though ath Power’s processes are scalable, its philosophy remains the same for every client, regardless of a program’s size, scope, or schedule. That is, to provide each client with unparalleled service along with:
- Highly customized solutions (instead of canned programs)
- An expert team of financial marketing consultants with extensive market knowledge and strong analytical problem solving capabilities
- Industry-best-practices, normative data, and benchmarking capabilities
- Industry-leading online reporting and delivery systems
- Professional-grade technology for the most robust analysis power available
- Proven accomplishments in creating action from program results
- Effective communication of client programs throughout each level of the organization
- An unmatched track record of client success
ath Power's goal is to enable every client to overcome its challenges within the highly competitive financial services marketplace.